SEARCH ENGINE OPTIMISATION (SEO)
We will help your website rank higher on Search Engines
Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
What is it?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free”, “organic” or “natural” search results on search engines like Google, Bing, Yahoo, etc. Search Engine Optimisation is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Research shows definitively that companies that appear higher up search rankings receive significantly increased traffic. It is a powerful long-term investment that will significantly assist your business by increasing your company’s brand awareness and increasing business leads & sales.
What do we do?
SEO Analysis, keyword research, on-site optimisation, off-page optimisation
Step 1: Start with Keyword Research
Step 2: Competitor Analysis and Website Audit
Step 3: On Page Optimization or site optimization
Step 4: Link Building and off-page optimization
Step 5: Monitor ranking and keep updating content
How will it help you?
- SEO will help your business get more exposure for your products and services.
- It will drive more traffic to your website which should result in more leads and sales.
- Your business will also benefit from increased visibility, brand awareness and brand equity.
- Higher search rankings make your business more credible.
What will it cost?
The results you receive depend on the keywords you choose and the budget you allocate to SEO. If the keywords you choose are highly competitive, it will cost more to rank higher because we will need to spend more time. It’s best to have a mix of keywords as there is enough search traffic out there to get visitors to your website and sales leads from it.
Difference between SEO & Google Ads?
Search Engine Optimisation (SEO) is a long term process, where you start seeing results after a few months, but the full benefits usually occur after 12 months. You continue to benefit from SEO even when it is stopped i.e. your site will still rank high; although the results will drop off over time (your site will rank gradually lower once SEO is stopped). With Google Ads on the other hand, you start seeing results immediately i.e. once the campaign starts, you immediately receive more traffic/clicks to your site. However, once you stop your Google Ads campaign, the clicks stop i.e. you will get less traffic to your site. We advise our clients to make use of both SEO and Google Ads as both are extremely beneficial.
Benefits of effective SEO & SEM
With effective Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), significant traffic/visitors can be generated to your website, which in turn will lead to sales leads which can then be converted into sales and hopefully long term loyal customers. If the content is good enough to attract the user/potential client’s interest, they will be more motivated to contact you
Intro to SEO
Search Engine Optimisation is all about getting to the top of search results organically. There are many different elements that need to be considered in order to achieve it. There is no once-off way to achieve organic search engine results. It is a process and we are more than happy to help you achieve your goals.
SEO Assessment
We will be able to conduct a thorough assessment of your website to see where improvements can be made in order to improve your results in search engines.
On-Page Optimisation
The on-page elements will be optimised for search engines. Don’t know what Meta tags and all those technical terms are? Don’t worry, we’ll handle everything for you.
Content Creation
Search Engine Optimisation goes hand-in-hand with amazing content. We can assist in creating fresh content for your website in order to optimise your website for search engines. Content isn’t just crucial for optimising your website for search engines, but also is a key component in communicating your offering to potential clients.
Local SEO
Being found locally can make a big difference to your business. From local on-page optimisation to geo-targeting, we can optimise your website to be found locally. This ensures that customers in your area is able to find your products and services, quickly and efficiently.