Google Ads

Get instant traffic to your site with Pay-Per-Click (PPC) Ads

Google Ads is the ideal solution to get direct clicks to your website immediately. Connect with customers searching specifically for the products or services your business offers. Google Ads allows you to be highly precise in your campaign by targeting specific types of customers – differentiating by audience, location, demographics (age, gender, household income, etc.), type of devices, time of day, etc. – depending on your needs. Immediate measurable leads combined with budget flexibility and precise targeting, what more could you ask from an advertising medium?

What is it?

Google Ads (previously called Google AdWords) is a pay-per-click (PPC) online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.

What do we do?

Starting and managing a Google Ads campaign requires a lot of time and expertise. We will create and manage your entire Google Ads campaign, starting with critical Keyword Research based on your product, service or industry. Ad Groups and Ads (text & banner ads) will be created and monitored. A Cost per Click (CPC) strategy will be formulated and monitored. Keywords, audiences, demographics and locations are regularly updated to ensure the targets of the campaign are reached. We deliver excellent results that help to achieve the objectives of your business. We manage each of our clients’ campaigns regularly and continuously monitor bid prices and budgets to make sure we are maximizing ROI from your spend on Pay Per Click (PPC) Google Ads. We will also provide you with detailed reports including key metrics like Clicks, Impressions, Cost per Click (CPC), Click through Ratio (CTR). On advanced campaigns, we will also monitor Conversions, Conversion Rate and Cost per Conversion.

How will it help you?

Put simply it will deliver users (clicks) to your website immediately. Unlike organic search, you start receiving new visitors to your website on the same day the campaign starts. There is no better way to get immediate traffic to your site. If your website has been designed correctly and delivers the right content that customers are looking for, than you will surely be receiving many sales leads – like so many of our clients, large and small.

What will it cost?

That depends on your budget. That’s the beauty of Google Ads. You can start with a budget of as little as R1500 per month and increase it as you see the success of your campaign. You allocate a budget and once your budget is exhausted, your ads stop displaying. This give you certainty regarding your monthly spend on Google Ads. And since you only pay when a user clicks on your ad, you also get free exposure (impressions). Whatever your budget, you will get increased traffic to your site.

Difference between SEO & Google Ads?

Search Engine Optimisation (SEO) is a long term process, where you start seeing results after a few months, but the full benefits usually occur after 12 months. You continue to benefit from SEO even when it is stopped i.e. your site will still rank high; although the results will drop off over time (your site will rank gradually lower once SEO is stopped). With Google Ads on the other hand, you start seeing results immediately i.e. once the campaign starts, you immediately receive more traffic/clicks to your site. However, once you stop your Google Ads campaign, the clicks stop i.e. you will get less traffic to your site. We advise our clients to make use of both SEO and Google Ads as both are extremely beneficial.

Measurable and transparent

Unlike traditional advertising, Google Ads (and other online marketing) is transparent and fully measurable. We use detailed website statistics like Google Analytics to measure every aspect of your web traffic. You will see detailed results so you know exactly how many users clicked on your ads and where the traffic came from. No other form of advertising offers the same level of measurability, transparency and tangible results.

Pay-Per-Click (PPC)

With Pay Per Click adverts, you only pay when someone clicks on your advertisement. This is one of the most effective ways to drive traffic to your website. Different Ads can link to different pages on your website, so you can target and promote individual products or services depending on your needs.

Your target market within reach

People are searching for your products or services, so make sure they see your business? You can reach potential customers with ads in a unique way by targeting segments of the market and connecting with them at the right time. There is simply no better time then when customers are actively searching for products or services that you can offer.

Google Ads Remarketing

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Top of the pile

Google Ads gets your company to the top of Google Search when it is tough to do so organically. This allows you to compete effectively immediately and at a lower cost.

Conversions

Google Ads’ ability to target potential customers precisely, allows you to have a higher chance of converting clicks to customers. A well designed website with good content and user engagement combined with a successful Google Ads campaign can bring you significant sales.